GROWN PLANT SHOP
2024
Select pieces from a social media campaign for Grown Plant Shop with emphasis on community-first approach. In collaboration with UX designer Gio Villapando.
*case study, not based on real business.
PROJECT GOALS
Grown’s flagship launch will focus on emotional storytelling, authenticity, and community engagement. It will be more than a plant shop—an inspiring space for growth, learning, and connection. Hand-drawn designs and a warm, casual voice will reflect its organic personality and commitment to sustainability. Workshops, local collaborations, and influencer partnerships will deepen community ties.
ABOUT THE CLIENT
Grown is a community-focused plant shop in Mission, designed to be a welcoming space for connection and growth. More than just a store, it fosters learning and community through workshops and shared experiences. Its organic personality is reflected in hand-drawn designs and sustainable practices. Grown engages locals with creative touches like take-home seed envelopes and eco-friendly initiatives.
